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The Specialty Equipment Market Association Show (SEMA) is one the biggest shows when it comes to showing off everything automotive manufacturers have to offer. Bringing fully-loaded versions of their newest vehicles, this is when auto companies set the tone for the coming year. While Ford focused on their tuned-up hatchbacks as part of their 57 car presentation, Chevrolet decided to try something different.

High performance street trucks, rather than actual work trucks, had their time but have faded away as the market changed. Chevrolet disagrees, and is looking to rekindle the truck love by revealing the brand new 2014 Silverado Cheyenne.

 

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With the Cheyenne, Chevy is rolling out a carbon fiber bed, which dramatically cuts the weight. The new flagship truck will also share many components with the upcoming Camaro Z/28, promising that performance has not been overlooked.

Chevrolet revived the Cheyenne name for this high performance concept Silverado, which they have re-engineered with the target of increasing performance by reducing weight. Chevy engineers accomplished this goal by approaching the concept like they would a high-end sports car.

 

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This included turning to carbon fiber for the bumpers, tailgate and inner cargo box; which dropped almost 200lbs from the Silverado regular cab, which weighs in at 4,503lbs. Adding some extra punch, Chevy has given the Cheyenne a formidable 6.2 liter V8 that delivers 420 horsepower. A few of the other features borrowed from the Camaro Z/28 includes a functional aero kit made from carbon fiber, a vented hood, Brembo carbon ceramic brakes and 19-inch alloy wheels. Not everything has been thrown out from the Silverado, as the Cheyenne will still have the six-speed automatic transmission, electric power steering and StabiliTrak electronic stability control featured in the Silverado.

 

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Chevy is following a time-tested method in their approach to the conceptual Cheyenne. Chris Perry, Chevy’s Vice President of marketing, spoke further on “lightweighting” leading up to SEMA, “Lightweighting is a time-honored method of making the most of a vehicle’s performance which Chevrolet has demonstrated time and again with vehicles like the original 2001 Corvette Z06 and the 2014 Camaro Z/28,” said Perry. “And like those vehicles, the Cheyenne complements its lower weight with more horsepower.”

Right now Chevy is only calling the Cheyenne a concept vehicle, but it is no secret that they have been looking for something to rival the incredible success of Ford’s Raptor. The Raptor F150 has shown to be a big win for Ford, and now we are seeing the first signs that Chevy is ready to step up to the bat with an entry of their own in the performance truck arena.